About Us

The best way to describe BiT Dealer Management Software is that we care.

We care about the day-in, day-out challenges of operating a dealership. We care about whether our clients can lower costs by creating new efficiencies. We care that department managers and owners are juggling dozens of issues while trying to make sound business decisions. Helping our clients get the best out of their dealerships is what drives us all day, every day.

Tellico Lake near Knoxville

BiT DMS is headquartered in Knoxville, TN, in the foothills of the Smoky Mountains. Surrounded by an abundance of beautiful lakes and rivers, Knoxvillians and east Tennesseans have enjoyed boating and water sports for decades. Near to technology talent at The University of Tennessee, Knoxville is a great location for BiT DMS.

Today BiT serves hundreds of clients and thousands of people from Hawaii to Bermuda, Canada and Curacao. Founded as a boat dealer software company in 1985, the company has expanded its product offerings to include software for powersports and outdoor power equipment dealerships.