By Aaron Killian, Marketing Manager at BiT Dealership Software
Last updated: April 8, 2026
You are probably already aware of the advantages text messaging has over more traditional forms of communication.
Text message open rates can reach as high as 98%, according to research from G2, making SMS one of the most effective ways to reach customers quickly.
Texting is also one of the most widely used forms of communication on mobile devices, according to the Pew Research Center, reinforcing why customers increasingly expect businesses to communicate via SMS.
But why should text messaging be embedded directly into your Dealer Management System (DMS)?
While some dealer management systems offer basic texting features, they are often separate tools rather than a fully integrated part of your workflow.
Third-party applications typically cannot store conversations, images, and communication history directly within a customer record alongside your sales, service, and parts activity.
They also force your team to switch between systems, increasing the risk of missed messages, duplicated work, and outdated customer information.
BiT’s embedded text messaging keeps everything in one place, allowing your team to manage communication directly within the same system they use to run the business.
It also enables you to separate conversations by department, so your sales team can focus on prospects while your service team manages repair updates and approvals.
This leads to faster communication, quicker approvals, and fewer delays in getting work completed and invoices paid.
Consumers are also increasingly using mobile devices to send and receive payments, according to a survey by the Federal Reserve, highlighting a broader shift toward faster, mobile-first interactions.
For dealerships, this means embedded text messaging is not just about communication. It is about accelerating the entire customer experience, from initial contact to final payment.
These capabilities are built directly into BiT’s platform, allowing dealerships to manage customer communication without relying on third-party tools:
We see this every day with BiT users. Some businesses report revenue increases over six months simply because they can reach customers faster and keep work moving without delays.
The following sources support the data and trends referenced in this article: