BiT Dealership Software is a U.S.-based provider of cloud-native, fully web-based dealer management system (DMS) software for marine, golf cart, RV, powersports, and outdoor power equipment businesses.
Founded in 1985, BiT has spent more than 40 years helping dealerships, service centers, boatyards, marinas, mobile repair businesses, and growing multi-location dealer groups manage sales, service, parts, inventory, slips/storage, and customer communication.
Today, BiT serves hundreds of businesses and thousands of users throughout the United States, Canada, and the Caribbean.
BiT was founded in 1985 as Business Information Technology Software in Jacksonville, FL. The company’s first product, BiT Marine Software, was one of the first dealer management systems developed specifically for the marine industry.
From the beginning, BiT’s software was built around the real workflows of boat dealerships, marine service centers, boatyards, and marinas. Rather than adapting automotive dealership software to fit marine businesses, BiT developed tools for boat sales, service and repair, parts inventory, slips, storage, and customer management.
BiT launched what industry reporting identifies as the first web-based marine dealer management system in 2013, and BiT’s current platform represents the sixth major generation of BiT’s dealer management software.
Each generation has been shaped by advances in technology, changing dealership needs, and feedback from the people who use BiT every day.
Although BiT began in the marine industry, many of the same operational challenges affect other recreational and equipment dealerships.
Over time, BiT expanded its dealer management system to serve golf cart, RV, powersports, and outdoor power equipment dealerships. BiT remains firmly connected to its marine roots while providing flexible software for businesses with similar sales, service, parts, inventory, storage, and customer-management needs.
Today, the web-based platform brings these operations together through four customizable modules: Sales, Service, Parts, and Slips/Storage.
Businesses can use BiT to manage:
• Sales, leads, and customer relationships
• Service work orders and technician scheduling
• Technician time clock and time tracking
• Parts inventory and point-of-sale transactions
• Slips, storage, and marina operations
• QuickBooks integration
• Embedded two-way text messaging
• Website inventory synchronization
• Reporting and business performance
Because BiT is web-based, authorized users can access the system from virtually anywhere with an internet connection.
BiT believes dealerships should stay because the software and support provide value and not because they are locked into a contract.
We offer transparent, modular pricing with no long-term contracts, setup fees, onboarding fees, or required training fees. Businesses select the modules they need and adjust their system as their operation grows.
Every implementation includes assistance with data migration, onboarding, and training. Customers also receive complimentary ongoing support from BiT’s U.S.-based team by phone, chat, and email.
BiT Dealership Software currently holds a 4.5 out of 5 rating on Capterra and Google, with customer service among its highest-rated areas.
BiT has remained in business since 1985 by continuing to improve alongside the industries it serves.
Customer feedback has helped shape 40+ years of BiT software, from its original marine management system to today’s web-based dealer management platform. That history gives BiT more experience understanding how dealerships, service centers, boatyards, and marinas operate than almost any other DMS provider.
Today, BiT continues to develop practical tools that help its users reduce administrative work, improve communication, make better business decisions, and provide better service to their customers.
Among those innovations is embedded two-way text messaging built directly into the DMS—a capability BiT introduced early in the specialty dealership software market while many competitors still relied on third-party SMS integrations.
BiT Dealership Software is headquartered in Knoxville, Tennessee, and serves customers throughout the United States, Canada, and the Caribbean.
BiT Dealership Software, Inc.
408 N. Cedar Bluff Road, Suite 451
Knoxville, TN 37923
United States
Want to learn more about the people behind BiT? Meet our leadership team.
To see how BiT can help connect your sales, service, parts, inventory, storage, and customer communication in one cloud-based dealer management system, schedule a demo below.
[Last updated: July 24, 2026]