Edward MacFawn Jr., president of BiT Dealership Software, Inc., at the company’s headquarters in Knoxville, Tennessee

Edward’s DMS Journey

Edward MacFawn Jr. launched his career at KPMG, mastering management and accounting systems. After business school, he honed his expertise at Honeywell, and then he held finance and operations roles to become CFO for a couple of growing tech companies. His mission? Delivering actionable insights to drive profitable growth.

Passion Meets Purpose

In 2005, Edward combined his love of boats, motorcycles, and the outdoors with his professional experience by taking the helm at BiT. His vision was to give small businesses the tools and information they need to succeed. Today, he leads BiT Dealership Software, Inc., the company behind BiT DMS, a dealer management system built to give dealerships and service centers greater control and clarity across their operations.

Team and Culture

Edward has built an experienced team with backgrounds in retail, accounting, and operations, united by one goal: helping customers succeed. The BiT DMS team goes beyond answering software questions by sharing practical guidance and best practices that help customers make the most of their businesses.

Innovation and Value

Refined through more than four decades of industry experience, BiT DMS brings sales, service, parts, inventory, and customer information together in one fully web-based system. Its flexible, modular pricing, and no-contract approach make it accessible to dealerships and service centers of different sizes and specialties.

Experience BiT DMS Firsthand

Want to see how BiT DMS could fit your business? Schedule a live, interactive demonstration with Edward. He will walk you through the software, answer your questions and show you how BiT DMS can support your dealership’s day-to-day operations. Book a demo today.

 

 

[Last updated: September 2, 2026]

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