In the News

BiT Software Celebrates 40 Years of Helping Dealerships Thrive

Celebrating 40 years in business for BiT Software, this press release in Golf Car Advisor highlights how BiT has been recognized for helping thousands of users from hundreds of dealerships across the marine, golf car, RV, powersports, and outdoor power equipment industries run sales, service, parts and storage operations more efficiently. The article also emphasizes BiT’s cloud-based dealer management system, continued innovation and commitment to dealer success. [read more]

Originally published in Golf Car Advisor: November 18, 2025

 

Managing the Machines: For dealers and marina owners, adding a new software management system can be rewarding, yet daunting

Soundings Trade Only Today’s feature article “Managing the Machines” highlighted BiT as one of the marine-industry software solutions that helps boat dealerships, marinas and boatyards streamline operations by integrating key business functions such as inventory, service, sales and slip management under one system. [read more]

Originally published in Soundings Trade Only: May 14, 2025

 

Why Dealerships Should Use a DMS: Four companies weigh in on what dealers need to know about this software system

Published by RV PRO, this article spotlights BiT Software as a DMS that acts as the cloud-based “glue” unifying all dealership departments into one platform with features such as remote access, integrated workflows, customer communication tools and pricing transparency with no contracts or upfront fees. [read more]

Originally published in RV PRO: November 4, 2024

 

Marina Software

Marina Dock Age ran this featured content news brief, showcasing some of BiT Software’s many features of its DMS, including embedded two-way text messaging, parts inventory, tech hour tracking and more. [read more]

Originally published in Marina Dock Age: July 5, 2024

 

BiT Software: An All-in-One DMS Solution Now with Embedded Text Messaging

Announcing embedded two-way text messaging, Golf Car Options ran a cover story on BiT Software and this revolutionary new feature in its dealer management system, allowing users to communicate via text message hub, improving customer communication by leveraging the high open rates of SMS as part of its integrated DMS solution. [read more]

Originally published in Golf Car Options: November 1, 2023

 

Get with the Program: Boat dealers, service shops and marinas can all benefit from management software, but it pays to do some research for the right fit

Soundings Trade Only Today featured BiT Software in the article “Get with the Program” as a modern dealer management system option that helps boat dealers, service shops and marinas streamline operations and manage core business functions effectively alongside other DMS solutions. [read more]

Originally published in Soundings Trade Only: September 23, 2023

BiT’s Storage Module

Marina Dock Age ran this featured content news brief on BiT Software’s slips and storage module, highlighting billing, accounts receivable, contracts and launch request features. [read more]

Originally published in Marina Dock Age: July 28, 2019

 

Management Systems Build Better Business: Software vendors address integration, dealer needs

Boating Industry published this article highlighting how BiT Software’s cloud-based DMS has enabled the company to rapidly add new dealers and marinas, allowing the company to double in size in recent years and provide dealers with tools like remote setup, email communication features, mobile access and software support to help improve sales, customer service and business growth. [read more]

Originally published in Boating Industry: November 14, 2018

 

Sea Tow, BiT Marine Partner to Provide Membership Option

Boating Industry announced BiT Software and Sea Tow’s partnership to integrate Sea Care membership enrollment directly into BiT’s cloud-based DMS, allowing boat dealers to automatically offer customers a free trial Sea Tow membership at the point of sale, streamlining the process and enhancing customer peace of mind. [read more]

Originally published in Boating Industry: October 11, 2017

 

Tomorrow’s Leaders Today

Boating Industry highlighted numerous up-and-coming movers and shakers in the marine industry, including our very own Edward T. MacFawn, Jr., owner of BiT Marine Software, who was recognized in the article as an emerging industry leader for his customer-first approach, actively consulting dealers, marinas and service centers and using their feedback to drive meaningful improvements to BiT’s software products. [read more]

Originally published in Boating Industry: April 2, 2007

[Last Updated: January 2, 2026]