Marine dealerships operate differently than other industries. From complex boat sales and service-heavy workflows to seasonal demand and complicated parts inventory, you need software built specifically for how your business runs.
BiT DMS brings every department of your business together in one easy-to-use platform. Whether you operate a boat dealership, marine service center, mobile boat repair business, boat yard, or marina, BiT streamlines operations, increases productivity, and improves profitability by connecting your sales, service, parts, CRM, inventory, storage, and accounting workflows.
We work with you to set up your DMS according to your people and processes.
Reduce lost sales, manage parts, and get complimentary price file updates
Sell more parts and accessories with a fast, accurate POS system featuring barcode scanning and streamlined checkout
Track inventory, transfers, and stock levels across multiple locations, marinas, and mobile dockside trucks
Increase technician productivity, reduce downtime, and complete more billable work with smarter scheduling
Create repair estimates, work orders, and service reminders faster to speed approvals and get boats back on the water
Use the time clock app to track technician productivity by clocking in and out of jobs
Build stronger customer relationships, improve follow-up, and close more deals from one centralized CRM
Track inventory, manage deals, print contracts, and sell more boats with optional website and F&I integrations
Convert more leads into sales by tracking opportunities and sending professional quotes for your new, used, brokerage, and specially ordered boats
Increase marina revenue by maximizing slip occupancy, automating billing, and managing storage from one system
Improve customer service by letting customers request launches and service remotely while keeping your team informed
Graphically display your marina, racks, and ground storage and see your slips and storage all one screen
Send updates, photos, approval requests, payment links, and ratings reminders—all within BiT
Your customers can see your messages instantly, so no more phone tag or missed emails
Follow up with customers in an instant, schedule service pick-ups quicker, and streamline your business with BiT texting
We’ve been creating marine management software since 1985. We know through years of experience the day-to-day challenges you face operating a marina or boat dealership. We’re not just passionate and customer focused—we care about your business and want to help you manage it more efficiently and achieve even more with BiT.
[Last Updated: 7/10/2026]
“BiT adds to the bottom line in every way.” Bob | Richmond, TX